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Tourist hesitation in destination decision making

热1 suyuan881216 添加于 2010-1-20 12:15 | 2607 次阅读 | 0 个评论

作者
WONG J, YEH C
摘要
Tourist behavior has always been a central issue in the tourism literature. Research in this area has long focused on destination choices and purchase intentions. Most tourism products are accompanied by discounts or extra services designed to stimulate consumption. Tourist hesitation implies failure to stimulation for managers and causes tourists to miss certain products and services with unexpectedly lower price or higher quality. Therefore, this study tries to clarify the relationships among tourist risk perception, tourist knowledge, and hesitation. Based on a structural equation modeling of data from 504 tourists, tourist risk perception positively influences hesitation but tourist knowledge can moderate this relationship. Finally, comprehensive management implications for practitioners are discussed.
详细资料
- 文献种类: Journal Article
- 期刊名称: Annals of Tourism Research
- 期刊缩写: Annals of Tourism Research
- 期卷页: 2009年第36卷第1期 6-23页
- ISBN: 0160-7383
学科领域人文社科 » 旅游学
标签

decision making annals of tourism research
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