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Tourists’ intention to visit a country: The impact of cultural distance

热1 suyuan881216 添加于 2010-1-20 12:21 | 3200 次阅读 | 0 个评论

作者
NG S, LEE J, SOUTAR G
摘要
Culture has long been recognized as a possible reason why people in different countries make different decisions, but research into its impact in tourism contexts has been limited. This study addressed this gap by examining the influence of cultural distance on tourists' destination choices. Five cultural distance measures were examined. Of the five measures, perceived cultural distance and Clark and Pugh's index were found to be most strongly related to Australian tourists' intentions to visit a variety of holiday destinations. The perceived cultural distance measure appeared to be a better predictor and offers some advantages to researchers as it allows respondents to include relevant cultural information in tourism research. However, as Clark and Pugh's method provided similar information, cultural differences can be inferred when it is not possible to survey tourists directly.
详细资料
- 文献种类: Journal Article
- 期刊名称: Tourism Management
- 期刊缩写: Tourism Management
- 期卷页: 2007年第28卷第6期 1497-1506页
- ISBN: 0261-5177
学科领域人文社科 » 旅游学
标签

tourist intention
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